Social media marketing yields hard-to-measure results. And with all the other aspects of your business that need to be managed, Twitter or Facebook may be last on your list. However, if you are not taking advantage of social media at all, you could be missing out on opportunities to drive in-store visits.
Facebook is a great place to start – it hosts a wide demographic of users in every geography and is relatively simple to use. You don’t need to post daily to be successful, but you do need to have a presence.
Here are a few easy ways to encourage in-person visits using Facebook:
- Optimize your profile
- Make certain your business information is accurate (including location address and hours)
- Showcase positive customer experiences
- Promote sales or store events with Facebook Ads
- Share pictures of goods and/or services