I will not ask if you have a LinkedIn account. I am sure you do. My question is a different one… why aren’t you more active on LinkedIn?
Certainly, you’re not looking for a job, aren’t a recruiter. But if you’re a CEO, business owner, thought leader, industry expert or (aspiring) sales leader then LinkedIn is the place to be.
Most CEOs, business owners, and thought leaders log into LinkedIn for so many reasons but very few persons from these categories are active on it, or know how to convert prospects on the platform.
Linkedin is increasingly becoming more closely aligned with user experience and the content value, as Microsoft sharpens up its newly acquired platform to retain its primacy as a professional networking website for individual professionals and organizations.
If you are not making good use of the LinkedIn platform then you might be losing out enormously on your conversion rate, and your relevance in your industry. For many companies that refuse to consider Linkedin as part of their approach to the market is every bit near-sighted.
Here are other devastating effects: they cost you revenue, opportunity, talent, and leads. If you feel like you’re doing everything right or want to take your networking game on LinkedIn to the next phase? Then come along with me. If you think you’ve got all the answers also try this.
I see it all the time people log in to the platform, they commit the time, energy and brainpower to dig in and learn how it works, people call me and ask how can they use LinkedIn as a social selling tool. My advice usually goes thus, there is no magic formula about it, you need to understand how it works, especially the engagement pattern.
A LinkedIn expert once said “you don’t get the juice (the good piece, i.e. a new consumer) without squashing the fruit (the process of prospecting, engaging and adding real, considerable value).
There has to be a strong desire to learn how to sell in today’s world and the best place you can achieve this is on social media platforms (Especially on LinkedIn).
I have always come across this argument online: Cold-Calling vs. Social Selling — Which Strategy Wins? Absolutely, social selling using LinkedIn is more than competent to win the fight.
A recent study by a 2014 Forrester Research report found that social sellers realise 66% greater quota attainment than those using traditional prospecting techniques.
Linkedin Social selling index, if utilised effectively, can push a business from zero level to an astronomical growth with limited budgets.
A few weeks ago I was teaching HR experts on how to social sell professionally to win more business on LinkedIn. Showing them how to use the platform as a tool to building business and generating sales leads for their business, I was shocked at the level of feedbacks I got and few discoveries from the session. Then I finally realised how a good number of you out there have been using it wrongly.
Many sales professionals are ready to simply shut the door on the cold call era and transform into the winning social selling as stated earlier. But only a minute number of people genuinely understand what social selling on LinkedIn.
LinkedIn Social Selling More Effective?
This is true regardless of your industry, brand or maturity. Why? Because, as today’s buyers and individual professionals become more online savvy this is where they vet and verify.
Which is more effective? Cold calling or social selling? The answer may surprise you.
Without mincing words, social selling strategy brings in one to four meetings a day. But in few cases, specifically B2B selling, I agree with sales experts in that social selling alone doesn’t sell. Social selling, cold calling and email – The three methods work for me.
I believe business owners must use all three effectively to be able to connect with today’s modern consumer.
Ahhh, I may have drifted. But in the real sense, the knowledge of how to use both the traditional and digital approach will make you move ahead of competitors.
It is easy to leverage LinkedIn to discover fresh prospects and customers in new ways.
In a recent LinkedIn and lead generation training, I pulled up someone’s LinkedIn Company Page, and they had over 500 followers and yet there was not one piece of content posted on their LinkedIn Company Page.
What a missed chance for this brand. How many followers do you have on your LinkedIn account and how many are you overlooking?
Unless you have the knowledge, the skills and tools to engage consciously on LinkedIn and social channels you will be very much behind.
Top Reasons Why You Need to be Active
Create a personal brand presence
Listen to what’s happening with your target audience
Find and connect with prospects
The stakes are higher than ever.The smart companies will tap into this opportunity.